Introducing Ad Blocker for Firefox on iOS

(blog.mozilla.org)

93 points | by HieronymusBosch 2 hours ago

12 comments

  • HexDecOctBin 2 minutes ago
    It’s not clear from the post, are they supporting the Content Blocker API? In other words, can I use Adguard with Firefox now on iOS?
  • NikxDa 1 hour ago
    I was going to give credit to the direction Mozilla was taking here after their... questionable decisions in the past few year(s).

    Only to see that this is neither generally available, nor can you use it without enabling telemetry. I don't know who makes these decisions inside Mozilla, but I just don't get it.

    • mossTechnician 32 minutes ago
      I think you can use it without enabling telemetry, due to a recent change:

      > Previously, access to these changes required you to share technical and interraction data (telemetry) with Mozilla. However, as of Firefox version 148, you can opt into receiving remote improvements, even if you have opted out of sharing your telemetry or participating in our experimental studies.

      https://support.mozilla.org/en-US/kb/remote-improvements

      • embedding-shape 20 minutes ago
        > access to these changes required you to share technical and interraction data (telemetry) with Mozilla

        How did that even happen? I sure hope that was a bug and not a product decision, because that sounds very backwards.

        • nemomarx 13 minutes ago
          I think for their labs / beta features they just require it to get testing data
    • KennyBlanken 1 minute ago
      Mozilla lost the thread about a decade ago with the Mr. Robot crap.

      1)Agreeing to it in the first place

      2)Hiding it from users

      3)Circling the wagons and setting the bugzilla ticket to a secrecy level so high all but upper management couldn't even view it, and marking all the related tickets as 'wontfix' and so on. The tickets are full of complaints that mozilla staff aren't being remotely transparent about what was going on or decisions being made.

      Oh, and the kicker? It exposed the fact that Mozilla was employing people from adtech companies. The project manager for the Mr. Robot bullshit had her entire career worked at advertising companies.

      The bug kept bouncing between being secret and public, and I remember seeing it was the PM who kept trying to make it secret, and then some unknown dickhead exec at m

      bugzilla.mozilla.org/show_bug.cgi?id=1423003

      Then there was the fact that the CEO was making more and more money as she drove Mozilla into the fucking ground with cratering market share numbers. Then there was Mozilla's absurdly expensive taste in real estate...

  • WD-42 1 hour ago
    It's been days (weeks?) and I'm still waiting for the option to appear for me. These "experiments" are super annoying when you are on what I'm assuming is the long tail of a rollout but the marketing/blog posts speak of the feature like it's already launched.

    If there's someone at Mozilla reading this: turn it on already! I want to get off Orion, it's so buggy, but the internet is unusable without an ad blocker.

    • embedding-shape 1 hour ago
      > but the marketing/blog posts speak of the feature like it's already launched.

      Yeah, seemingly tons of companies do this in a very weird way. Either make the switch 100% once you publish the press release, or wait until you reach 100% then publish. Starting the experiment with gradual rollout and then making the press release immediately seems like asking for potential problems and confusion among users.

    • temp0826 50 minutes ago
      I was under the impression that firefox could already use the Safari "content blockers" (as it uses webkit) like Firefox Focus and uBO Lite, but I'm not seeing that option actually. Been using Orion for a while now so not sure if that changed or I'm just misremembering it.
    • Melatonic 23 minutes ago
      Is it that buggy ? Orion works pretty well for me. Where you have you ran into bugs ?
      • WD-42 17 minutes ago
        The address bar likes to randomly move off the side of the screen and I have to force restart the app to get it back.
    • doublepg23 1 hour ago
      Safari + the Content Blocker Wipr works well for me.
  • overflowy 1 hour ago
    FYI: Doesn't block YouTube ads.
    • quaintdev 59 minutes ago
      Google will stop paying them if they tried that.
      • nkozyra 32 minutes ago
        A weird line to draw since Google still owns the general ad web space.
        • doikor 27 minutes ago
          It doesn’t cost cost google money to show that content. (It does cost someone else who google would be giving a cut of the ad revenue)

          YouTube videos actually have some real world disk space, bandwidth, etc costs just to show so if google doesn’t get to show an ad they lose money instead of an opportunity to make money.

    • LeoPanthera 28 minutes ago
      I'm regularly surprised that people are willing to block YouTube ads. I know that Google gets that advertising money too, but you're also blocking revenue that the channel owner would otherwise get. I suppose it might depend what you're watching, but most YouTubers aren't big business, they're just individuals.

      YouTube Premium is one of the few subscriptions I am completely happy to pay.

      • barbazoo 23 minutes ago
        It doesn't have to go through Google. Lots of us support the people they follow through patreon et al, I don't need to make the gigacorp even richer than it is. They have enough.
      • DarmokTanagra 5 minutes ago
        when they stop placing ads arbitrarily in the middle of a sentence or scene Ill stop blocking them
      • izzydata 9 minutes ago
        I inherently disagree with the ad model of business. Intentionally worsening a product with ads to convince people to pay to remove them is just rewarding them for enshitification.

        So on that front I'd prefer YouTube go out of business so that something like Nebula can take its place. Or the only videos left at\re the ones doing it as a hobby and not as a job.

      • ncr100 21 minutes ago
        Youtube decides the thresholds, the payouts, the promotional algorithms.
  • peri-cl 47 minutes ago
    > "ads shown in search results will still appear"

    Is that for a technical reason or a commercial one?

    • yapyap 44 minutes ago
      commercial
  • Barbing 42 minutes ago
    Better title suggestions?

      Introducing Ad Blocker for Firefox on iOS [Non-GA]
    
    ?
  • garrettjoecox 57 minutes ago
    Any reason to use this over uBlock Origin Lite?
    • temp0826 47 minutes ago
      Just mentioned in another comment, but I'm not sure Firefox on iOS can actually use webkit content blockers? (I thought it could but have been using Orion exclusively for a while now)
  • lotsofpulp 9 minutes ago
    How is this different than Firefox Focus content blocker on iOS, which came out many years ago?
  • basedpolymer 57 minutes ago
    UBlock Origin Lite on Safari iOS is still king I guess
    • wredcoll 16 minutes ago
      Is there an android equivalent?
      • MYEUHD 5 minutes ago
        uBlock origin on Fennec F-Droid
    • rrgok 24 minutes ago
      Does it do cosmetic block of just DNS block?
    • busymom0 30 minutes ago
      Thanks to your comment, I just installed it and set it up. Thanks!
  • ChrisArchitect 1 hour ago
  • cedws 1 hour ago
    Can it block YouTube ads? Would be a killer feature.
    • skarz 15 minutes ago
      For that, there's ProTube[1]. On the surface it behaves like YouTube Premium, under the hood it's just the mobile version of YouTube bundled into an iOS app. I have no idea why ads aren't served, I analyzed the network requests with Fiddler Everywhere and saw nothing nefarious.

      [1] https://apps.apple.com/us/app/protube-block-ads-on-video/id6...

    • overflowy 1 hour ago
      Nope. Only Browser that can on iOS is Brave.
      • kioleanu 1 hour ago
        I don’t have YouTube ads with Safari and AdGuard
      • ssl-3 1 hour ago
        With Safari and the very first free-to-use extension I picked years ago (AdGuard, IIRC), I don't see any YouTube ads on iOS.
      • hmokiguess 54 minutes ago
        DuckDuckGo Browser can as well
  • nonameiguess 1 hour ago
    Didn't see it even after updating, then read https://support.mozilla.org/en-US/kb/block-ads-firefox-ios:

    > This feature is experimental and is being introduced to the Firefox user base through a progressive rollout. It may not yet be available to all users. Additionally, remote improvements must be enabled.

    Apparently, you can only block ads if you allow Mozilla telemetry. Thanks, dicks.

    • ssl-3 56 minutes ago
      Apparently, remote improvements became separated from telemetry in Firefox version 148: https://support.mozilla.org/en-US/kb/remote-improvements#w_w...
    • empyrrhicist 1 hour ago
      There are some options under the debug menu which look relevant, but I wasn't able to get it to enroll.
    • drewg123 1 hour ago
      I HATE it when a company does a staged rollout of something after making a big announcement. If you're going to announce something, then don't stage the rollout. Its off by default after all..